Video - Welcome to The Lee & Nee Softwares Exports Ltd Journey

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Try Social Media Marketing to Establish your Company Properly

Are you interested to start new business? Then you should try social media marketing. So, try to know the basic knowledge of this procedure.

Social media has become the most powerful platform that can reach your message toward a big number of visitors. It is not just a platform you can also use it as your weapon to tell your heart out. While it can gather so many people then there is nothing better than social media platform for organizing your business.

Advantages of social media marketing:

• Well, if you are planning to launch a new business or you want to grow your old business you should definitely try social media for marketing or promoting your services and your products.
• It can help you a lot to get the highest traffic toward your site. 
• Without proper marketing it is difficult to establish a business and without social media it is more difficult to organize the marketing strategy. 
• Social media marketing India has become really popular. It has managed to make a great field for the new comers. 

It changes the conception of marketing:

While in earlier age it was really difficult to start a whole new business because the entire cost of marketing was really very expensive. So, people cannot even dare to proceed in this field until they do not have enough capital. But now the marketing procedure has become so easy that with a small capital also you can start your company. It will help you to spread the specialties of your service around the world without investing money. You can do it right from your home.

Now it is also a great career option for the students who want to get into job. Every small, big or medium company hire the experts of social media marketing in order to promote their products or services online. It helps them to carry on their service in the proper way. So if you are interested to have such job then you should get into a professional course that can help you to become a social media marketing expert.

You have to find out the best academy that offer this course and help the students to get a proper job.

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3 Marketing Strategies That Will Help You Win Over Maximum Visitors

Only having a website for your products and services is not sufficient for enjoying maximum visitors. This anyhow doesn’t confirm that you can earn a good amount of business.  Even though you provide the finest products at attractive prices, still it is not enough. There are a number of websites on web that can give you close competition, so you have to stand out of the crowd to entice your visitors and turn them to potential customers or clients.

Content marketing is the best strategy you can opt for that can work wonders for your website.

Blogging for your website is a great idea but there is a lot more to be done for winning the interest of visitors.

•    Blogs should be information oriented instead of being sales oriented. People are smart enough to gauge the purpose of your blog, so just try to give relevant information they will by themselves turn into customers.

•    Provide Give away guides in your blog. It is one of the most persuasive tool to impress your visitors as free guides contain every information, have a nice look and they can have it free of cost.

•    Headlines should be center of attention. Create a catchy headline for your post as no one is going to go through the post if the headline is dull.

•   Consistency is another key factor. You must be consistent Post once in a while will fetch no amount of visitors. The moment you stop blogging the number of visitors drop.

Social Media Promotion is the Next Driving Factor to get your Website Flooded with Visitors

•    Don’t behave like a bot. You need to interact with interact with friends and followers by responding to their queries and comments. Social media marketing is a vital technique to attract traffic to your site in less time.

•    Mind the time for giving the updates. To share something on Facebook, Saturday afternoon is the best time. Twitting can have best impact if tweeted at afternoons.

•    Check the social media platform that is best impacting your business positively and focus on that more.

•    Quality is more important than quantity. Having more number of followers is not point but having maximum engaged traffic.

The Next Essential Point Is Gaining Visitors through Conversion Optimization

•    Form personalized or customized messages for every visitor depending on the number of visits he has visited your site.

•    Target visitors through Mobile phone marketing.

•    Don’t force your visitors to provide mail address and create password to get the benefit of your service. This can improve the conversion to large extend.

•    Try to be authentic. Making falls testimonials is not going to help in the long run, ultimately will fall back and will bring bad reputation to your brand.

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Decide the Best Platform for Your Blog - Wordpress or Blogger or Tumblr

Planning to start blog and are confused in choosing the ultimate platform?  The three most popular and wide-reaching names in this domain are Blooger, Wordpress and Tumblr. Blog is a medium where you can place your own views on any topic and let people know about it. Of course you can share about your personal interests, likings, dislikes and you can use it commercially too. Through blogs you can also build up your business online.  All the three platforms have been customized to suit the various requirements of users. Wordpress is generally tailor made to suit the requirements of professionals; with all the plugins, widget and upgrades. This enables the users to design their websites well for establishing a firm place in the web world.  Whereas Tumblr acts as social media platform, fetches maximum views with community driven post along with images. Now talking about Blogger, we can say that it takes a middle path, with simple using and some of the required widgets and drives traffic also.

Blogger can be the useful and convenient platform for new bloggers as managing it is simple, fast and blogging is streamlined.  It is a Google product and you just need to have Google mail account to have access to a blogger account by default. It is the oldest of the three platforms and was launched in 1999 and Google took over it in the year 2003. Creating your blog in blogger you get to run Adsense and can earn good sum of money without a lot of effort, which is not applicable in case of Wordpress .com or Tumblr.ocm

As Blogger is basically meant for sharing views with other users and ordinances, so the drawback Blogger suffers is, it lacks plugins that the other two platforms are adorning. The themes available are not enough and stylish but of course you can opt for customized designed theme by hiring web designer. Never the less Blogger offers an option that, up to 100 authors can write on one blog and holds free mobile app facility for correcting and commenting on content through Andriod and IOS devices.

Now coming on to Wordpress many of us know that it provides two similar yet different products those are: WordPress.org and WordPress.com. Wordpress.com offers a cost free hosting and gives users a range of customizable the themes where a wordpress.org is fully free and bloggers can advance the version if they need added features by paying upto $99. You have a complete freedom of editing and managing your content and it is the perfect option for them who are deciding to widening their websites with various contributors like authors. It also provides compatibility with IOS, Android and BlackBerry devices to for editing and managing contents.

Tubmlr as mentioned earlier works like a social media platform has community of users who share content with others. Social media optimization is now the best way to acquire maximum amount of views and traffic.  Mostly on Tumblr we find that an original useful content is shared with the help of ‘reblog’ button and attains maximum viewers. We can say it has the features of twitter and some a touch of Pinterset’s image posting options too.

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Empowering Business with Responsive Web Development in India

Offshore web development has become an integral part of IT solutions. The web and social media presence have become very much powerful in India in recent times. So the business building procedure is entirely depends upon the modern responsive web solutions.

Offshore web development or offshore custom software development is a type of computer activity. Establishment and maintenance of the software can be done through this activity. This is a profitable business in India in recent times.  

Offshore web development Scenario in India:      

The key ingredients of this profession are- IT, project management, software development and other related expertise. Considering the rapid growth of this sector, several companies have started this business in India. The companies are hiring external organisations to perform business development through upgraded software functions. This is very much related with responsive website development India. Offshore web development in India includes- product designing-architecture, developing SAAS, internet solutions. Besides that, e-commerce system, CRM, project management, and other upgraded web services are provided. Rapid business growth is seen in India. To satisfy clients, several companies are providing these facilities-

·         Visually stunning Web designing with UI and UX 

·         Web application development 

·         Implementations of open source communication

·         Smart iOS and Android App development

·         Cost-effective upgraded web designing

·         Strategic SEO & Social Media Management

The advantages are mostly depending on better cost control. Renowned offshore web development companies in India use to maintain the time frame to compete with the time difference problem with US & UK. Responsive web designing in India compiled a vast are of resources like- articles, tutorial matters, blogs etc. These are always done by the team of skilled professionals.

Right choice is important:

Choosing Offshore Web Development Company, clients consider the agile development process. Besides that, open channel communication, effective project management skill and technological expertise are important. The search engines also prefer to rank responsive website higher on their search result pages. Because, a responsive website is easy to browse for its users. Regarding these factors, it becomes necessary to depend upon a SEO friendly responsive website for a business to grow faster

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Presence of Content Based Websites with a Google Algorithm Update

Those who overlooked the need of the good contents are being pushed away by their competitors. Include the satisfying information and achieve a high rank with all Google Algorithm update. 

Can we overlook the presence of internet in our matters? Every now and then we search to know various information. But it becomes a pain when the search shows spammy links or antagonist websites. This issue was long standing. To solve this issue and increase the chances of the valuable websites, Google has introduced keyword based search.

The algorithm system

The change has been experienced after the introduction of Google Panda in the Google’s world. It does the simple task of filtering. Filtering is done by targeting the shallow sites mostly. It always directs the traveller to the highest quality web sites. Many websites function with the help of the different types of advertisements. But sometimes these advertisements wraps the site's main information and creates a disturbed attitude in the viewer’s mind.

All the good websites in the internet world are being fed by good information and data. This helps the searchers in the perfect way. But the searching becomes disgraceful when it leads to the low ranked websites. Google Panda was being introduced in February 2011. Primarily, it targeted the websites full of advertisements. This became a huge problem. Because many sites with advertisements are good with information also. The complaints drove Google to update their algorithm system. The first Google algorithm update was done on April 2011.

Panda algorithm boosted the quality of the content full sites. It helped to lower the rank of the thin quality sites in searching results. The latest Google Algorithm update on January, 2014 boosted the presence of the better websites in the search result in a better way than previous times.

Now the rank of the websites in the search results is being done on its content’ presence. The contents are the key ingredients to enhance the fragrance of the website. Good contents never misses the eyes. Contents should be clear and informative also. It must speak about the main keywords. Any creativity is unwanted during the building of the perfect content.

To solve any issues related with the build-up of content, Google has specified the guidelines for creating the contents. This specifies the need of the SEO based good quality contents. The algorithm system does not target the individual pages of a site. It disrupts the presence of the entire website.

The signs of the good content website

High ranks mean better presence on the website. Regular nourishment with the helpful, understandable content can attract the minds of the readers. Google ranks up those without any second thought. Keywords are the main element. It should be present for multiple times. Related links are another important key. Regular updates are also required to hold the rank for the longer time period.

Increasing demand

Every second a new website is being launched in the internet world. Managing them and finding the perfectly suited sites for the searched keywords are the most important task. This task has become easy with the help of the algorithm system. It brought a competitive atmosphere within the SEO based industry (http://lnsel.com).

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Manage And Plan Your Resources Strategically

ERP is the one stop solution for database and resource management of big organizations like Multinational Corporations, Universities, municipalities etc.

The necessity for a software solution

ERP stands for Enterprise resource planning. It is software used in organizations to manage its different operations like planning, manufacturing and development of a product and finally its marketing. It is generally used in very large organizations as the small organizations can manage the small database manually. In a big organization different work is assigned to different departments which are correlated. So if one department makes a mistake its bullwhip effect is shown in the results of other departments. Moreover if one department is interdependent on another department for data processing and the first department is a bottleneck then it may cause a delay in the whole process. To address this issue ERP is developed and implemented so that all the work can be updated simultaneously and each department is liable for its work.

Accountability in reporting standards

ERP is a software base solution which helps to create and maintain database leading to more accountability of data. Big organizations like Universities which maintain huge databases of students and their records are the biggest clients of these solutions. ERP solutions for Universities are gaining grounds dramatically. Universities are very old institutions which are built to stay. They are the base of an economy as they provide the education to the future leaders. But to give degrees to each one of them requires a lot of background work which is done in their back office. These include maintaining a database of their personal and professional records. Personal records include name, address, contact number, parents’ details etc while professional records include the marks obtained the academic performance, the fees deposited, the refund to be claimed etc.

Custom built v/s Standard ones

ERP solutions are generally standard software which can be customized. ERP for universities are general in nature as most of the universities have the same type of data and reports to prepare but some universities still go for the customized ones because of their specific reporting needs.. The ERP software is highly dependent upon the company providing it as it needs a lot of technical support in implementation.

Related Source: http://lnselwebservices.tumblr.com/post/85547206145/erp-is-a-quintessential-business-tool-which-is-now

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Domain Authority – An Inseparable Part Of Your Digital Campaign

If you want to be in the good books of Google, then you need to keep a strict eye on domain authority of your page and try to increase it to take advantage of profitable returns.

Domain Authority measures the performance of a website when searches are given.  This in turn affects the website’s page rank.  The 3 factors on which the Domain authority is based include:

1. Age
2. Size
3. Popularity

What role does Domain Authority play in building PageRank? from Harry Johnson

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Get More Visibility with Improved Quality Content

If you want to share a good rapport with Google and SEO, then you must give importance to content and write fresh and well researched piece.

Do you want to be friends forever with SEO? Well then, take the best possible care of your content.  In the present digital scenario, the basics o SEO aren't very productive. You have to be real and unique. Remember, that universal quote “Be Yourself”. This also applies equally when you sit to write content for your website or any other. The content should be your own and not copied or plagiarized. The written piece should reflect something which has been dealt with earlier. Even if it is a much discussed topic, it should have a different perspective of its own which is completely new fangled. All these are mandatory to have an edge and stand out in the crowd.

SEO is no more limited to just focusing on key words. You cannot write a piece of content that forcefully incorporated keywords just for the sake of it. You need to put them within the piece in an appropriate manner so that it sounds befitting. Google’s algorithms have made certain strict rules in order to forbid websites with spam content and those who shamelessly focus on building links. According to experts, Google doesn't like anybody blatantly advertising their products and services. The website is not maintained well and the content is not informative at all or is a total mismatch. 

Garnering ratings, views and getting high Google page scores, depends strictly on proper content. If your content quality is good, you are sure to attract attention. Basically, your content should make people stay on your page, navigate them, understand what you want to convey, follow your website, and finally all these can be turned to something productive. When an audience visits your page, finds it interesting and then shoots an email or a query, this means your digital deal is 90% done. The next phase is to lure the audience and invite them to take a closer look at your products and services. Once that is done and you sound convincing to your customer, you earn an overall profit. With this your reputation is built and you earn additional referrals.

The following must be kept in mind while writing content:

1. Balance your keywords properly

2. Use the meta descriptions wisely

3. Have a proper Page URL

4. If you link, then link to relevant stuffs

5. Your content should meet and surpass all quality parameters

These 5 important stuffs are very important when you start writing a content or marketing it. Remember one thing; if you are researching on any particular topic, then it must be an extensive practice. There shouldn't be any stone unturned when you start researching.  There must not be any unwanted mistake that becomes a barrier for the audience. For example, you must not use any ornamental or bombastic word in your content. This will not interest them any day. By using such words you will narrow down your readers group.  Use something which even a layman can understand. Whilst, you write something simply, do not forget to leave meanings in between the lines for the wise to catch your wit.

Related Source: http://lnselblog.wordpress.com/2013/12/19/5-ways-content-marketing-must-change-in-2014/

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Create a Competitive Edge with Customized Website Designs

Is your business generating the expected returns? Is your website not being able to get the desired traffic? If the answers to both these questions are negative, it is time for a creative makeover for your website.

A creative or custom website design solution can help you to generate more revenue for your online or offline business. Stay ahead in this rat race and have a global marketing edge with the best website designs that can capture the market. In this competitive era, every industry is focused towards being the best and the latest website designing techniques meet the standards of search engine algorithm to help you retain your customers.

Customized web solutions

Creating a customized website design can be a meticulous job, where companies providing services in website design India, can guide you according to your specialized industry. You can now easily deploy your website design needs to these highly professional companies. There are numerous website design companies in India that provide website design services at a reasonable price yet contemporary in their styles. You should design a site which has the best navigation structure. This coupled with the latest technology can bring your company real business solutions that none of your competitors can match. However it is essential for you to choose a company, which can provide you with all web related solution under a single umbrella.

Get the creative advantage

A superior website services provider can deliver your requirements on-time, with efficiency and too within your budget. Invest in a website design company

•      That clearly understands your needs and that of the industry; they provide you with creative website designs that always keep you one step ahead of your competitors.

•      Where you get a solution to your business needs thus making your website both search engine and user friendly,

•      Where you can get a guaranteed high quality website which includes easy navigation and overall consistency.

•      Which has a team of highly driven professional you can deliver a distinctive look to your website funneling in more customers and thereby increasing your chances of an easy conversion?

Your consultation with such a website design company can add value at any phase of your business.  Therefore to generate growth and presence for your business attach yourself with the best website design company

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Respond to Client’s Expectation with Responsive Website Layout

Responsive design is on the roll now. If you are still not getting enough from your online presence, consider becoming responsive with the website design by its name. 

The modern age is rightly called the “tech-age”! The reason is the mammoth and fast paced advancements that technology is undergoing. Now there are different devices through which people are accessing the web. Hence, for all businesses it is important to have a user interface which is responsive in nature. Any web developer needs to have that insight and create the websites accordingly.

Every device has a specific screen resolution. The UI must thus be developed in accordance to the screen resolution and size. Adding to this, there can be apt layouts for the audience and flexible media queries. Therefore, it is imperative for developers to take advantage of tablet, smart phone users. Responsive website design and development helps in capturing the page element in portrait or landscape mode. Let us quickly browse through some of the techniques that you must keep in mind while designing a responsive website.

 1.Layouts or Images – CSS3 modules can be used in order to fit every page, media content in the screen of the particular device. It must cover the required navigation pages and options that will be useful for the end users.

2.Query Handling – If the user has any query, then there must be specific forms to enquire and the related responses must be received in return.

Overall, a designer must understand that a powerful digital presence must entail optimal user viewing. It is aimed to provide a hassle free navigation. The term RWD that stands for responsive web design was invented by Ethan Marcotte.

 

The challenges that this particular design faces are plenty. A developer has to understand the specification of a particular device. This is because there are various brands of devices out in the market.  The content is another concern. Fresh content might be required to be displayed depending upon the screen size.  Lastly, the flow of the connectivity must be smooth and match client’s expectations.

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The Digital Marketing Strategies of the Year 2014 – Top Three Tips!

Make your digital marketing strategy as per the trends of the year 2014 to stay updated and increase your business.

What is the purpose of your business? Sales and profit of course! But if you cannot follow a proper marketing strategy then you will not be able to achieve what you have been aiming for such a long time. However, marketing your business is not the same anymore. People have become more electronic media savvy and so have been the marketing industry. As the internet industry has brought the potential buyers closer to the business, the digital marketing industry has been looking for fresh marketing strategies for the business. In the year 2014, there has been a revolution in this market and the strategies of marketing have transformed themselves to a great extent.

The strategies for digital marketing in the year 2014 are:

·         Content marketing:

The fact still is the same – content was, is and will always be the king. There is no parallel or equivalence to content. If you have unique content then you can utilize that as a part of your marketing strategy. This is because the readers of the content will always try to spend more time or even money on a content that is unique. If you can broadcast a part of your content to increase the interest and then sell the rest on subscription or in return of money, it will definitely increase the business. But for that you have to make sure that your content is really unique.

·         Videos in the interactive mode:

Interactive videos have a very strong impression on the viewers. Viewers get converted to potential customers only upon getting thorough and detailed information about the product and the service that they are getting from a certain company. Therefore, the company that offers interactive videos with detailed and step by step information of the product along with its benefits and usability will get more customers.

There are many mediums through which one can achieve these and the most obvious one is of course YouTube. However a new addition in this trend is the Vine and Instagram media that offers a very good video component to reach the mass.

·         Social media marketing:

The marketing experts in the digital field have always admitted the importance of the social media. The various social media sites are the very basis of the digital media marketing as maximum viewers or visitors use this media to stay updated about the latest innovations and discoveries. The paid ads on the social media sites like Facebook, Twitter, Pinterest, Google+ and many more, can easily motivate the mass about the product and you can make your product the talk of the town with a little bit of investment that is negligible to the traditional mode of advertisements and marketing trends.

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