Top 5 Trends in Social Media Marketing That Are Ruling 2016

At this moment, social media is larger than life for all modern men. Yes, in its early years, it did garner all the criticism and was nearly deemed a platform impotent of worthwhile business actions. It was looked at as a fun element, devoid of any serious trade ambience.

However, over the years, this entity in the virtual digital world has come of age. It has turned rock solid, and is today, the à la mode of online advertising and content consumption. The only problem is, it is very, very dynamic.

You think of a stratagem and the next thing you know is, it is already out of date. Moreover, it’s getting topped up with endless rookie platforms hitting the market every year.

So, how do you survive the competition and stay ahead of the game? At least this year?

Simple – know what’s all the rage at present.

Presenting the Ruling Trends of SMO and Social Media Marketing In 2016:

1.  What’s In The Moment?

Well, typically, the entity was designed to ask this very question in the first place. It likes to know what’s happening where and how in the real time. It is because of its presence that we receive news like we never received before.

And what can be a more suitable example of this than Twitter? So, if you are ever hiring SMO services, make sure the doers are impeccably active on this platform.

2.  The Arrival Of The ‘Buy’ Button

Facebook and Pinterest have already done it. The newest call to action button is the ‘buy’, which is believed to drive direct sales for businesses. Users will be able to ‘buy’ a product or service without having to leave the platform.

3.  Instant Content Consumption

If these platforms want you to consume a certain content, they will do so, no matter what. For instance, Facebook is already leading the pack with its instant video playing activities. It also introduced an in-app feature called Instant Articles to help content publishers.

 

Further, it has also given us something called in-post search engine, which lets you find articles while referencing. The attempt hints towards instant user engagement – more and more and more.

4.  Only What’s Organic Is Welcome

Currently, privacy is a priority with all such platforms. This has come as a hard hit after the much-speculated security breaches of Ashley Madison and the recent account hacks of Mark Zuckerberg.

Accordingly, whoever is indulging in social media optimisation, needs to keep it fair and organic. Owing to the stringent security measures, a shady attempt may be immediately sandboxed and eliminated. Organic visibility is the current talk.

5.  The Big Shots Remain The Big Shots, After All

In the past few years, we have seen countless platforms come up and vanish in the blink of an eye. Naturally, these platforms never made it to success either due to lack of finances, or users, or popularity. In fact, some even went on to live a life of oblivion and others were eventually acquired by the big shots.

Source: Marketing Technology Blog

So, here’s the cue – no matter how fast the geography of this virtual world changes, the big players are here to stay. Those into social media marketing in Kolkata must respect their presence and leverage it to their advantage.

  

Are You SMO-ing Yet?

These top five trends will surely define the present landscape in the 2016 world of social media optimisation and marketing. They are expected to remain viable across all audiences and multiple platforms. Each one of these is an achievement in itself.

And the big shots have already claimed their position for the same. It’s time you prepared your business for these surging changes so that you stay competitive, remain organically visible, and expand your profit margin to the zenith.

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5 Red Alerts Your Business Needs an ERP Company by its Side

If you are reading this, we’ll assume your business is currently suffering from the following symptoms:
Financial inconsistency every month.
Inability to predict sales, instead, guess them.
Not keeping up with customer expectations.
Difficulties in figuring out inventory.
Dear business owner, you are in dire need of an Enterprise Resource Planning company asap. We’ll tell you why.

Top 5 Signs Your Business Needs An ERP Company’s Help:

#1: The trade runs on loads of software defining hundreds of processes.

Wait and ponder this – how are the people within your business processing information? How are they recording data and tracking it? Is your accounts department reliant on a two different systems for payables and receivables? Does it carry out order entry and processing in separate ways? Are the processes isolated from each other and time-consuming?

 If yes, then these are the root causes of all that chaos. Your organisation needs to operate smoothly. There should be accuracy and inter-linking in all processes. From payroll to budget, everything should be accessible via a single way. This is where Indian ERP companies come into play.

• ERP offers a solo database, wherein you can store, edit, track, and access data anytime.
• The data thus obtained is accurate and available in real-time.
• It helps in quick decision making and fast operations.

#2: Information about your business isn’t available when needed.

Partly due to the cacophony of software and partly due to the increasing pace of your trade, vital information might be unavailable to you. This is bad. Not being confident about aspects like sales margin and performance metrics could hint that your trade isn’t as updated as it should be.

The scenario is even worse if you are using ways that demand constant manual updating. It means you will have to wait for a very long time to know about the things that affect your business. And, if your trade is progressing, better gear it up for the convenience of data access. An ERP Company in India could again be of help here.

• ERP offers an all-embracing view of your trade operations.
• It allows your employees to access data on time and when required.
• Hence, it contributes towards efficiency and productivity enhancement.

#3: Accounting tasks are complicated and take aeons to complete.

Issues with your business’s accounting tasks are the foremost demanders of Enterprise Resource Planning. If these jobs are being carried out manually on papers, think about the labour, time, and money you are putting in (actually wasting). Is it any beneficial to your trade if financial reports are flawed due to human errors?

Your accounting department would spend a lot of time procuring information and feeding it manually onto innumerable spreadsheets but to no avail. Productivity is automatically thrown out of the window and your business suffers big time. Still and all, you need not worry, because ERP system is here.

• It allows the inclusion of all financial data in a single database.
• It cuts the need for manual labour and minimises the time required to cross-post, rekey and reconcile data.
• Critical financial reports can be prepared without hassles and delays.

#4: Your sales are dropping and customers are complaining.

The need for inventory management emerges when your business expands. If you are a product manufacturer, it would be very easy to manage and keep a track of the amount of products being manufactured, the locations where they are being delivered, and the time of delivery. However, as the trade grows, these core operations will branch out and might slip off your hand.

Yet again, inventory data needs to tally with customer data. If managed separately, it could lead to confusions that are detrimental to your business. Say, a certain customer enquired about a certain product which is currently sold out. Will your trade system be able to provide him with the accurate data regarding the item? ERP companies in Kolkata come to your rescue, once again.

• The ERP will contain the most updated information.
• It can be accessed by anyone within the concerned customer care department.
• The software assists in answering customer queries without much ado.

#5: The IT systems of your trade are labyrinthine.

Sometimes, a falling business needs to blame its IT systems. They might be complex, multiple, and difficult to customise, integrate, or maintain. Obviously, this hampers operations and lowers employee productivity. Updating the same could be a laborious, time-consuming, and costly task.

Moreover, all the customisation that the systems are presently carrying, could be futile after updating. There’s no way you can ever redo everything for the second time, is there? This is why you need ERP solution.

• It dismisses the need to keep adding software and making the IT more fruitless.
• It makes your trade responsive to dynamic business requirements.
• Your business is rendered agile and efficient.

So, Now You Know…

Enterprise Resource Planning has so many benefits. When are you implementing it in your business?

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Everything Expected from a Great Web Designing Service in Kolkata

The Internet has its influences in numerous fields. Among them, today’s business world is probably the most influenced sector. No matter, if you are a sweet shop owner or you deal in cars, today a website is a must for you. And to have a website, a good web design service is indispensable.

It is the design of a website that attracts the user towards it. Today, the Internet has given us a very competitive business world and here only he who attracts the attention of the viewer in a few minutes, can only survive. 

While creating a website, you always need to keep in mind that visitors will not find it interesting if it doesn’t look good. It may happen that there are a lot of beneficial information and deals in your website, but it can fail to give you a good business for the lack of aesthetic appeal.

Apart from this, you also need to add some other qualities to your website. An exceptional web designing in Kolkata includes the below-mentioned qualities.

A Good Layout 

If you visit a website, you would not love to wonder whether you are in the right place. A good design tells everything. So, you should look for such a design that tells who you are and what you deal in. It should lead the visitors to a call to action which is a way to make the purchase a product, call a number and fill up a form.

The website should have a great hero space which is mainly responsible for attracting visitors. This can be created by overlaying text and inserting a button on top of rotating imagery. You can also make it by adding an informational background video. 

An Attractive Logo and Colour Scheme 

An attractive logo does not always mean the use of too many colours. It should not have the colours that clash against each other. What should be kept in mind is that there should be colours that complement each other. 

A professional website design company in Kolkata make a good use of contrasting colours that are mainly responsible for catching attention. For example, you can take blue and orange that complement each other directly and contrast one another in the colour wheel.

Readable Typography 

Having easily readable fonts is another great quality of a website. There are various types of fonts that are used for experimental graphic design and reading. While discussing the fonts, it should also be mentioned that if the text in your website is hard to read, even a beautiful font will not be able to do much. 

You can use a designed font in the headings, buttons, navigations while it is better to use legible fonts in the paragraphs. If you want to have a good website design in Kolkata, you should pay a huge attention to the fonts.

Photography 

Stock photos are very popular today. They are widely used in the websites. But the fact that you should keep in mind while choosing them is that they should not be common. A great way to attach uniqueness to your website is to use original photographs. With them, visitors will have something new to see and thus, they will find interest in it.

Just make sure that your website possesses all these above-mentioned qualities and you are all set to earn huge benefits through it.

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3 Vital Rules for User-Friendly Navigation Design In 2015

Designing the website navigation is like setting the groundwork for your house. Failure to lay your base properly could put your home at risk of fall down, in spite of how good it looks. If you want to get most of the benefit from your site, you necessitate spending time to think how your audience will relate with your content, and understand the most instinctive way of managing, and representing it.

Always keep in mind, if you get this part erroneous, you risk alienating a great section of your audience.

Navigation!!! Is It A Grave Thing To Concern?

Yes! Navigation is a vital thing to consider when designing a website in these days. Decades ago, people only used to focus in the appearance of a website, but as the traffic of the websites increasing day by day, the user-friendliness is getting much importance over the appearance. 

You could say that it’s a central element on your website that lets your visitors to find what they are searching for without perplexity or redundant clicks. Proper navigation allows your website to be effective for the users.

Every website has their own styles and statements to show to the visitors. There are many things to consider for designers when crafting an effective website. 

1. Decide The IA First:

Getting the right content for a big websites is a vital task for designers. It should be done before starting the designing work. You need to consider the IA (Information Architecture) to decide how many pages you need, or what type of display pictures your require to place of the pages, etc. Designing a website before getting the IA is like creating the index of a book before writing it. 

2. Keeping It Simple Works Best In This Year:

Everyone who’s ever browsed a website can almost certainly agree: a navigation part should be as easy as possible. Over imposing the user with choices and jamming the navigation with wording is a bad thought, and will poorly hamper your website’s general usability. We can take Microsoft’s website as an example for it, and we all know that it is one of the most browsed website in the internet. Most of the Website Design Company in India is trying now the latest digital marketing trends to get larger amount of traffic from the domestic and foreign areas as well.

3. Select The Orientation Carefully:

Given that a computer screen is conventionally used in a landscape set-up, parallel navigation makes a lot of logic. Easy to place form design that is effective for the users. You have to create a website that is easy to browse from all types of devices. 

So much of the time it just feels more unprejudiced, less meddling, and simple to place from a design outlook. The orientation should be placed carefully and it should offer an appearance that is clear and straightforward. Make sure that it perfectly portrays the main motif and central theme of your business. 

Being the controller that manages your website, your navigation ought to be simple, predictable, consistent and most importantly well-placed.

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SEO 2015, Part 2: Revised, Renewed, Refined, and Recast

The revamp in still on.

Hitherto, we have talked about mobile search optimisation, content marketing and the importance of social signals. Now here’s the second instalment of what’s cooking in the Search Engine Optimisation kitchen of 2015:

1st Part - SEO 2015, Part 1: Your Recipe Must Make Use of Newer Ingredients

Keywords should not be peas in a pod.

They need to be varied. Break the shell of picking singular keywords. The words you choose have to be relevant, true. But, more than that, they have to comply with the user’s intent.

You have to focus on why people look for things online, rather than how to make them look for things online. And, the mainstream is too boring. You have to discover the most suitable verbiage and the most powerful phrases to install the website on a top search position.

Long tail is staying. Rather than stressing out on a high competitive term like ‘smartphones,’ you would like to focus on a phrase like ‘smartphones with Android M.’ The latter will have lesser search and greater sales.

An even better phrase would be ‘budget smartphones with Android M.’ At this point of the search, your customers know what they want, and you are providing them exactly that.

The mantra is to be unique, and not run-of-the-mill.

But, how would you do it? How would you know what people are looking for? Of course, it can never be guesswork. Use online tools like Rank Tracker to find the perfect phrases.

Remember, you are putting in a lot of effort and money – right from content creation to page updating. So, make sure that your actions bear fruit.

What’s in a link? Co-citations and brand mentions are more important now!

Google sees ‘expressed links’ and ‘implied links’ as two separate things for Search Engine Optimisation. The former directs you back to the webpage of interest.

The latter, however, is not the traditional ‘link’ you know. In fact, it is a reference or a mention about a brand or website, which lacks a hyperlink.

Brand mentions are a better way to win traffic rather than the overly abused, conventional link building strategies. Google, too, seems to be happy with references and co-citations, for they are less likely to be exploited or manipulated just for the heck of higher search engine ranks.

And yes, do not underestimate the power of ‘nofollow’ links. 2015 is welcoming it will all heart. The future of every SEO service in India is soon going to get a huge change of course.

The other Search Engines are coming!

Google has been the granddaddy of Search Engine Optimisation all this while. But, beware! The other search engines, too, are coming for your website. Yahoo!, Bing, and DuckDuckGo might soon scrape a huge space out of Google’s pie this year.

And, this is slowly becoming so evident. Firefox has already accepted Yahoo! as the default search engine. Safari’s deal with Google is coming to an end this year, and Yahoo! and Bing are trying to exert themselves on the browser.

So, if Google’s the only search engine being hero-worshipped, you would soon have to refine your preferences.

And, there’s more to come. Let’s keep it for Part 3.

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