Count Every Moment With Moment Marketing

Imagine sitting sad and heartbroken because your IPL team hasn't made it today, and a notification dazzles on your phone screen. The message is from your favourite food delivery application. Instead of the usual promotional or selling message, it says, "Tough loss in the match tonight! Cheer up with your favourite meal on us." You can't help but smile at how timely and thoughtful the message is.

This is the aim and essence of moment marketing— making users or potential users happy. Digital marketing firms in Kolkata and brands throughout the world are using it as a tool to create everlasting emotional bonds. 

What is Moment Marketing? 

Moment marketing is about sharing crispy, catchy, thoughtful content based on current events or trending topics. The content must be creative and engaging to make a footprint. 

According to an online marketing agency in Kolkata, brands must stay updated every minute to leverage the highest benefits of moment marketing. If the user gets engaged with competitor brands, the aim of moment marketing fails.

Importance of Moment Marketing: 

Kolkata's top digital marketing firms state that moment marketing is currently mandatory for any brand. The success rate of moment marketing controls brand stability and image. 

Boost Engagement: 

Moment marketing is all about using trends to connect with users. Although these trends are temporary, they are the best way to stay relevant and communicate with users. It helps boost brand awareness and drive engagement and sales. 

Elevates Brand Image: 

Citizens like trendy and updated brands. Moment marketing showcases that the brand is responsive to recent events. It establishes the brand image as contemporary, relevant, and in touch with its audience. For example, after Neeraj Chopra's gold in 2021, Amul used it for moment marketing. They made a "Jalwa in Javelin" ad, which won people's hearts. 

Drive Organic Conservation: 

A leading online marketing agency in Kolkata shares that moment marketing is one of the best ways of generating organic conversation. It creates a sense of immediacy and relevance, which encourages users to comment. 

Build an Emotional Connection: 

Moment marketing is not always about using trending moments. Sometimes, brands create their moments and develop an emotional bond with users. For example, Coca-Cola's 'Share a Coke' campaign in 2013. The campaign allows buyers to personalise their products with individual names and encourages customers to share a Coke with someone they care about. It helped increase sales rates while creating a personal bond. 

Moment marketing is a boon for brands. They can share and create their own stories using trending memes or good moments. If you are a marketer or brand owner, it is high time to leverage its benefits.

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Psychology of Advertisements to Influence Consumer Behaviour

When you look at the ads, the first thing that pops up in your head is the catchy phrases with bold colours and shapes. The case may be anything, but the integral part of the ads is important. The advertisements are captured by catering to the response. The world of advertisement has instant crafting that helps capture the influence of online marketing with digital marketing and PPC companies in Kolkata.

What is the Psychological Power of Colors in Ads?

The colours are the aesthetic choices in ads, evolving powerful emotions. Moreover, they can influence subconscious-level decisions. If you want to understand the colour psychology of business, it is important to create the last impression. Take a look at the psychology of colours in the field of advertisement:

• Blue: Blue is a sign of security and trust. This colour is used in fields such as technology, banking, and healthcare. It communicates security, reliability, and trustworthiness. Dependability and consumer base are important factors when a company fosters a relationship with customers. The impact of ads based on consumer behaviour evokes safety and calmness.

• Red: The red is the colour of urgency, energy, and attention. You can invoke feelings of excitement with red. While discussing the ‘limited-time offer’ and sales, the advertisement is based on the psychological impact of managing the colours and significance of the passion, action, and cases of impulse buying.

• Green: Green is the colour of health and growth, which are tied to the nature of sustainability. The products focus on eco-friendliness, well-being, and environmental awareness. The brands talk about the wellness industry and communication that aligns values such as sustainability and health. You should understand the psychological impact of advertisements based on the consumers and the priority values.

• Yellow: Yellow is an eye-catching colour related to optimism, warmth, attention, and happiness. The ads' perfection aims to build a sense of joy and excitement during product sales and marketing.

The psychological impact of advertisement is based on consumer functionalities. The psychology of ads creates an anchoring and emotional connection. The digital marketing agency in Kolkata undergoes the psychology of advertisement. In digital marketing, you should deal with the techniques and impact of the colours on advertisements.

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Top 4 Emerging Web Design Trends in 2024

 

In 2024, web design is a lot more than creating visually appealing pages or merely ranking on the search engine page. It is about creating and gifting the user a unique experience around your product and services. With the continuous revolutions in the tech world and emerging software, there are some major trends dominating the world of web design in 2024. Web design services in Kolkata are also continually experimenting with these trends. These new emergent ideas are redefining how we look at digital aesthetics and functionality. Here, we have unveiled to you four such web design trends.

Four stellar web design trends that are creating ripples

The world of web design is not simply changing. It is going towards a more immersive, interactive and smart digital future. Having a deep understanding of these trends can help the designers, developers and users alike. Let's look at these stellar trends. 

More intricate and richer graphics

We ardently look forward to and expect denser and more complex graphics to dominate the web design scene of 2024. We expect the sites to be full of complexities, colours, textures, and patterns. Their synergy will create a more immersive experience for the users. Much of these developments were achieved thanks to more intensive computing power that can now support design-heavy sites. 

Skeuomorphism

Skeuomorphism involves creating web design elements that mimic and simulate their real-world counterparts. This happens not only at the level of look but also at the level of feel and function. It also aims to provide a familiar and intuitive user experience. Skeuomorphism is also all about familiar non-digital elements like switches, buttons, dials and much more. This way, elements in the navigation menus and call-to-action buttons seem more seamless and intuitive.

Parallax scrolling

Parallax scrolling is a novel technique where the background content moves at a speed different from the foreground content. This difference creates an illusion of depth in tandem with a more dynamic visual experience. This is an extremely small but impactful design choice to enhance storytelling and create an immensely immersive experience.

Kinetic typography

Kinetic typography is the usage of animated text to capture attention and convey the message dynamically. This trend is instrumental in elevating the role of the text from a mere clutter of information to an engaging visual element. Kinetic typography can redefine the aesthetic of web design to make the pages more experiential than simply informational. 

Do you want to infuse your web design with these trend-setting design elements? Reach out to the providers of web design services in Kolkata and they can positively help you out! 

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Important Factors of On-Page SEO That Cannot be Ruled Out

 

In the vast field of digital marketing, SEO is a sector where one can find many untapped potentials. Proper functions of search engine optimisation lie more than upgrading Google's ranks. One must apply the right elements to achieve their desired goal quickly.

 

The Importance of On-Page SEO

Doing the right things can help achieve it all: better visibility, valuable organic traffic and higher rankings. On-page SEO has a significant value, which makes it more important than the other SEO processes. Leading SEO Companies in Kolkata significantly push it to attain scalable results.

Important On-Page SEO Elements that Should Not be Ignored

One cannot ignore the important elements of SEO while working on a website. To learn more about these elements, one can look at the following section.

 

●       Title Tags: These are important HTML elements that specify the web page title. Implementing proper title tags will make Google understand the specifics of the page. One can view the title tags on Google as well as on the meta description of the page. They are among the first things a visitor spots while going through a search result.

 

●       Internal Link: It is also a hyperlink that links to an internal destination on the same web page. They help signpost important content on the website. These signposted materials can then be viewed on Google.

 

●       Content Relevance: In a user-generated content age, the importance of relevant content has risen like never before. Now, content writing needs more time for research. One must find relevant topics that can rank them on the higher ladder. This helps the website in the long run to be in the top position of any search engine.

 

●       Images: While optimising a website, one should not ignore the importance of the posted images. The executives should be more careful when posting the Alt tags and image captions. It is also crucial to select the best file type and size the image appropriately.

 

●       URLs: The URL, or Uniform Resource Locator, is the website address. One can find this on the address bar of a search engine while accessing the website. A few short optimisation techniques can make the URLs more readable.

 

These are some important On-page SEO elements that one cannot ignore. These play a major role in positioning the website higher or lower on a search engine. Therefore, a business should collaborate with a well-known SEO company in Kolkata. Their collective experience would enhance the process and help the website reach the top rank faster.

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How ERP Solutions Can Help a University to Cut Costs Significantly

 

The education sector is noticeably becoming more advanced, day by day. One can observe the integration of technology. It plays a major role in improving students' academic performance. The traditional methods of knowledge distribution and administration have been greatly modernised.

 
The Role of ERP in the Education Sector

 Technology has helped much in modifying the education sector as a whole. One should definitely mention the role played by the ERP system. It has all the features that have helped university management as well as students. Along with ensuring quality education, the system has been pivotal in cutting operational costs.

 
How ERP Saves Universities from Over-Expenditure

 While ERP solutions for Universities have benefitted in different sectors, nobody talks much about its monetary benefits. These are pointed out in the following section.

 

●       One-Stop Solution: Implementing ERP Systems in a large institution is nothing short of a challenge. It is a single platform where one can access all information. This includes those coming from different departments. The university management does not need to pay for multiple software systems. Along with reducing students' confusion, it can help save a huge amount of money.

 

●       Enhances Brand Image: A university is not merely a centre of education. It has an image of its own among the students and their parents. ERP plays a crucial role in maintaining that brand image. The system helps staff get every update on the platform. Parents get clear information about their child’s progress. Students receive proper information. It sheds light on the positive work culture of the Administration.

 

●       Saving Money on Stationery: In a university, tonnes of paper are needed to print various documents. Apart from papers, there is a significant demand for ink and other stationeries too. ERP plays a major role in reducing this expenditure. Students and staff can access the documents and letters in the system itself. This also helps in reducing paper wastage.

 

●       Saves Time for Employees and Management: It is one of the most undermined benefits of implementing ERP solutions in universities. There is zero chance of data redundancy and data duplication. As a result, the university management can plan and forecast the finances of the institution effectively.

 

These are a few ways ERPs can actually reduce operation costs for a University. It has been adopted by more institutions in recent times. They have also explored the system’s benefits for staff, management, and students. To implement ERP solutions for universities, one should communicate with a reliable source.

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Cost Effective Web Design Strategies that Can Benefit Small Businesses

 

In the current market scenario, small businesses compete with large conglomerates in online shopping. They are preferred by a large chunk of customers thanks to their responsive service, quality assistance, and low prices. However, most competing businesses cannot stay in the game for long due to lacking technical compatibility.

Small Businesses Have Significant Online Presence

An online store or a website acts as a virtual shopfront for most small businesses. Therefore, they have to invest a considerable amount of money to get a functional website. Getting connected with a reliable web design company in Kolkata is the most practical solution they can afford.

 

Adding Features to Website that Do Not Break the Bank

 Some small businesses lack the budget to design a full-blown website like the larger players. However, web designers can add a few features to make their websites more functional. These optimise the site without taking a toll on the business owner's pockets. Some are discussed in the following section.

 

●       Choosing a Professional Template: Though the business size is small, they should not scramble to decide on a web template. It is important to choose a template that matches their brand goal and identity. Website builders offer a wide range of choices from which business owners should choose one. They should be careful about the responsive nature and the screen size compatibility of the template.

 

●       SEO Optimisation: Once the website is created, it is vital for the business to drive in visitors. They can achieve this goal through the help of Search Engine Optimisation. It is advisable to collaborate with a web design service that offers SEO services as well. They can come to help by creating SEO-friendly URLs, making XML sitemaps and optimising the content.

 

●       Asking Viewers to Take an Action: Implementing Call-to-Action buttons is a useful addition to a website. These should be clear and enticing, asking the visitors to go to the next stage of the website. The buttons can signify anything, from asking to purchase any item, subscribing to newsletters or contacting the company.

 

These features are not only cost-effective but also highly functional. These can play a crucial role in helping a business grow. A business should target collaborating with a professional web design company in Kolkata. They possess the expertise and quality that can make a website more functional. This will help a small business to compete with the big names in the market.

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Key Functions of an HRMS Software and How it Helps in Recruitment

No matter the size of your company, you ought to have a human resource department. It is one of the crucial parts of your business. The department is responsible in taking in new talents. This helps in a smooth onboarding process. They have other major responsibilities that may not be solely covered by human efforts. 

More About the HRMS Software

To ease the complex tasks of recruitment, employee information management and onboarding, many HR departments take the help of HRMS Software. It is a modern way of getting things done without any hassle. The evolution of HRMS Software in Kolkata has been noteworthy in the past few decades. It has now become much more efficient.

The Key Features of Modern, Upgraded HRMS Software

Whether you are a business owner or an HR Professional, it is important to know the major functions of HRMS Software. We discuss more about them in the following part.

Employee Information Management

It is a compact module that helps HR professionals store the vital information of employees efficiently. It can store a wide range of information. This includes personal details to job and performance-related information. The HR Managers can process and store accurate, actual data by integrating all major information into a single database.

Time and Attendance Management

It is another important module. It covers various details about attendance, leave and time off requests of each individual employee. You can consider it as an automated process that provides efficient and accurate data.

Recruitment and Onboarding

The modern HRMS Software is divided into various modules. The recruitment and onboarding module is one of the vital sectors among them. It can streamline the recruitment process. It can also enable the new employees to integrate smoothly into the company. It also plays a major role in processing and streamlining individual candidate information.

These are a few important features of modern-day HRMS Software that professionals need to know. If you are a business owner, do not underestimate the abilities of this software in the modern scenario of doing business. You can contact a professional source specialising in implementing HRMS Software in Kolkata for different businesses.

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Things To Consider while Hiring A Software Company for Project Management

Software companies have made it easy for the software aspirers to develop their dreams without costing an arm and a leg. Software companies cater different requirements of a business. Many companies offer cutting-edge services to have jump over their competitors. With abundance of software companies, this is really difficult to choose the right one to handle your project.

Sometimes even the best company fails to be the best for you as their expertise may not be compatible to your requirement and/or nature of the job. So instead of looking for the best company, you should focus on finding the right company. Here are some tips that may be considered before choosing the right software company.

• Reference – An experienced company doesn’t prove themselves to be the best company or that they have required expertise to handle all domains or that they have been maintaining the same quality since inception. Everything can’t be judged only on the basis of experience. Sometimes graph of the company declines over years. You might seek their help during their bad time – while they are running short of good professionals. So instead of solely depending on experience, better you seek some references. Find how they work in the market and evaluate their quality from that.
• Experience – A company should have required experience to make people believe that it can serve custom solutions according to project requirement. Experienced companies have experienced manpower who already has met intricate issues of designing and/or coding. And because of that, they hold enough confidence and skill to accept any sort of challenge.
• Flexibility – When experience and references are fine, you need to check how the software company handle changing requirements and demands. If it is flexible enough to change themselves accordingly with innovation, then you can always go with the company. But if it is rigid enough to move, then you certainly think twice. No one wants to use a basic phone in the age of Smartphones.
• Reputation – Let’s assume that the company has experience and offered qualitative work to the clients. But even then, you should look for reputation. It is invariably important to know the company you are going to work with. Other than the scope of the job, there are a number of things that you need to take care of before you make a hiring decision.
• Confidentiality – Even if everything seems to be perfect and you think that you should go for this, you still have something to check. Yess, you should check things like privacy and security. When you hire a Software Development Company Kolkata, you surely have to share some confidential information related to the project, with the company. Considering all things, you need to check if they are really good at keeping your secrets undisclosed. Even if they claim themselves to be great at keeping secrets intact, you should keep a marked printed version of their certification.

These are just a few things you should consider to hire the right software development company that can handle your project efficiently and complete it just in time.

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5 Factors To Consider While Choosing Good Web Designing Services!

Have you taken the plunge to ensure a strong online presence for your business? Do you wish to get your website designed as per your individual needs and specifications? Wondering how to choose the right company among the multitude of website design and development services? Fret not. All you need to do is learn the essential considerations for making an informed choice!

With numerous agencies to choose from, it’s quite obvious that you will be left confused and frustrated during your search for the right agency. Though any company can make extravagant promises to you, there are very few who will actually be able to deliver. Deciding on the company which can be trusted and the ones you should better steer clear off, can be quite daunting. A prior knowledge of the top considerations can thus come to your rescue!

Below are the essential factors which you must keep in mind for hiring the right web design company!

Few Vital Considerations To Keep In Mind While Choosing Web Designing Services In Kolkata

1.Portfolio Of The Company

Hire a web design company who can proudly put on display samples of their previous work to you. Sharing the work portfolio will not only demonstrate the pride in their work but even assure success. This web design portfolio can be the best way for you to be sure of what the agency develops and delivers, helping you to decide whether you would like to have the same for your business.

2.Seek References

Before choosing a website design company, it is always better to get an idea of what it is like to work with the company. By seeking references from the company, you can discuss with some of their previous customers about their experience. This will give you the contentment and security that the company you are planning to hire is ideal for designing your website.

3.Experience

Similar to every other business, it takes great expertise for a web design professional to master the art of website designing. Thus, getting an idea about the company’s past experience should always be one of your top considerations. Hiring a reputed company which excels in web designing services in Kolkata can be an informed decision since they will be able to understand the speciality of your business and craft a stunning website for you.

4.Customer Services

The way a company behaves with its clients and customers is a great example which denotes how efficient they are in managing their customer’s query and solve them graciously. Ensure that you pick the best company which can answer to each of your queries via phone, email and even update your site from time to time since the site will be a one-time investment.

5.Cost

You need to understand that high prices do not assure premium quality services always. As for low prices, there must be something very wrong with the service provider. Thus, you must choose a company who can provide exemplary services at prices which suit your affordability. Remember; receiving satisfactory services which assure great ROI is of utmost importance.

So what are you still waiting for? Quickly hire a renowned web design company and start making your identity with an engaging website!

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What To Look for While Hiring a Professional Software Company

If you’ve decided to build a web app, you perhaps already have the idea of its key purpose and how you can monetize it. But do you have a skilled and efficient IT team to make your dreams come true? Well if you a technical person, the problem is half-solved. But if you are a non-technical person, this would be the first obstacle on your way to launching your product.

But that's fine. There's no dearth of software companies to help you with your software development projects. But you must compare the interaction and level of friendliness of the software facilities beforehand. A company that listens to their clients and keeps them updated at each and every point of process, is very likely to provide clients with the best and most effective solutions.

Tips to Hire a Software Company

Let's Have a Look at How to Hire a Software Company.

• Determine whether an Individual or a Firm – First of all, you need to determine whether you want to hire a professional software company or an individual software developer. This is a crucial decision and it can either make or just break your project. If your project is big, both an offshore and a local software company like Software Company Kolkata can provide you with a great team of skilled, experienced and certified professionals along with an efficient project manager. But if your project is a small one, you can hire one or two freelance developers to get it done. Nevertheless, MNCs usually prefer to employ software development companies to minimize variability. Moreover, such firms are utmost professional, punctual and disciplined.
  
  
• Visit Their Site and Ask For Quote – Before making any hiring decision, make sure you visit shortlisted companies’ official websites and ask each of them to provide quote for your project. Compare them, not only on the basis of price but also on other aspects like delivery time, availability, infrastructure etc.  You can always expect a good software company to provide you with the best software products customized according to your requirement and budget.
  
  
  

  
  
• Look For a Worthy One – Experience counts but having good understanding of the niche and your requirement is equally important. Only experience without understanding is simply useless.  While comparing the companies, compare their working styles and check if it goes fine with your requirement. You can always ask for some sample works. Make sure your chosen company is better capable of comprehending, translating and materializing your unique ideas.
  
  
• Get What You Pay for – Make sure you get what you pay for. You shouldn't expect to get the maximum from minimum expenses. You need to pay good to get good service. It is always suggested that you outsource your project to a software company that may help you curtail to the cost, wherever possible, without compromising with the quality.

These are just a few of many features that you must keep in mind while looking for a quality software company to complete your dream project. 

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