Important Facts to Know about Changing SEO Trends

The modern age has become very advanced and highly developed because of the internet which has bestowed the individuals with the best way to find anything in their daily lives. Whenever you search anything in the World Wide Web, you will see a list of related results in the popular search engines like Google, Yahoo and Bing.

How search engines works?

Google has set some rules which are known as “Search Engine Algorithm” to compute the importance and purpose of a particular website. There are more than 200 key factors in the Google algorithm which plays a vital role in ranking a website.

Why is it important to appear on the first pages of search engines?

Living in this 21st Century, people all over the world uses internet to find various information and according to the studies, it has been found out that people at least search once in the Google before they buy any product. Search engine optimization which is commonly known as SEO is a special technique that improves your online presence, so that your website is visible to people who are looking for your services or products using search engines.

The Current SEO Trends

In earlier days, the formula for effective SEO was H1 tags, Meta descriptions, keyword density, title tags, quality links and image elements. However, the recent SEO trends have completely transformed. Now, the world of Social Media plays a big role when it comes to SEO. The vital elements of SEO include content marketing, sharing it in the facebook, retweets and tweets.

Things to Consider about SEO in 2015

There are several factors that must be considered when it comes to SEO in 2015. The following points will help you to get your website in the first page of the Google or other search engines.

Quality Content

The content should be informative, unique, fresh and must have the share options. Anyone can create content, but it is important to produce quality content. 

Inspiring and Useful Content

The content in your website should have all the essential elements that the visitors look for. The written content must be able to entice the viewers with useful information which simply means that it should be inspiring and entertaining.

Responsive Web Design and SEO

The content must be perfectly fit into various screen sizes. Most of the people in today’s world uses internet to search anything. If your website doesn’t fit into the screen and the written content is not readable, the visitors will look out for some other company.

Relevant Page Titles

It is important to create a single page for every product or service you offer. Describe each page or product with unique and eye-catching title and don’t forget to mention the targeted place.

Contact Details should be mentioned in Every Page of the Website

The address of your company and the contact details like e-mail address, phone number and fax number must be mentioned in every page of the website.  

In conclusion, the trend of SEO is changing frequently. It is crucial to pay attention to the latest trends and new techniques for high rankings. 

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Respond to Client’s Expectation with Responsive Website Layout

Responsive design is on the roll now. If you are still not getting enough from your online presence, consider becoming responsive with the website design by its name. 

The modern age is rightly called the “tech-age”! The reason is the mammoth and fast paced advancements that technology is undergoing. Now there are different devices through which people are accessing the web. Hence, for all businesses it is important to have a user interface which is responsive in nature. Any web developer needs to have that insight and create the websites accordingly.

Every device has a specific screen resolution. The UI must thus be developed in accordance to the screen resolution and size. Adding to this, there can be apt layouts for the audience and flexible media queries. Therefore, it is imperative for developers to take advantage of tablet, smart phone users. Responsive website design and development helps in capturing the page element in portrait or landscape mode. Let us quickly browse through some of the techniques that you must keep in mind while designing a responsive website.

 1.Layouts or Images – CSS3 modules can be used in order to fit every page, media content in the screen of the particular device. It must cover the required navigation pages and options that will be useful for the end users.

2.Query Handling – If the user has any query, then there must be specific forms to enquire and the related responses must be received in return.

Overall, a designer must understand that a powerful digital presence must entail optimal user viewing. It is aimed to provide a hassle free navigation. The term RWD that stands for responsive web design was invented by Ethan Marcotte.

 

The challenges that this particular design faces are plenty. A developer has to understand the specification of a particular device. This is because there are various brands of devices out in the market.  The content is another concern. Fresh content might be required to be displayed depending upon the screen size.  Lastly, the flow of the connectivity must be smooth and match client’s expectations.

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