Count Every Moment With Moment Marketing

Imagine sitting sad and heartbroken because your IPL team hasn't made it today, and a notification dazzles on your phone screen. The message is from your favourite food delivery application. Instead of the usual promotional or selling message, it says, "Tough loss in the match tonight! Cheer up with your favourite meal on us." You can't help but smile at how timely and thoughtful the message is.

This is the aim and essence of moment marketing— making users or potential users happy. Digital marketing firms in Kolkata and brands throughout the world are using it as a tool to create everlasting emotional bonds. 

What is Moment Marketing? 

Moment marketing is about sharing crispy, catchy, thoughtful content based on current events or trending topics. The content must be creative and engaging to make a footprint. 

According to an online marketing agency in Kolkata, brands must stay updated every minute to leverage the highest benefits of moment marketing. If the user gets engaged with competitor brands, the aim of moment marketing fails.

Importance of Moment Marketing: 

Kolkata's top digital marketing firms state that moment marketing is currently mandatory for any brand. The success rate of moment marketing controls brand stability and image. 

Boost Engagement: 

Moment marketing is all about using trends to connect with users. Although these trends are temporary, they are the best way to stay relevant and communicate with users. It helps boost brand awareness and drive engagement and sales. 

Elevates Brand Image: 

Citizens like trendy and updated brands. Moment marketing showcases that the brand is responsive to recent events. It establishes the brand image as contemporary, relevant, and in touch with its audience. For example, after Neeraj Chopra's gold in 2021, Amul used it for moment marketing. They made a "Jalwa in Javelin" ad, which won people's hearts. 

Drive Organic Conservation: 

A leading online marketing agency in Kolkata shares that moment marketing is one of the best ways of generating organic conversation. It creates a sense of immediacy and relevance, which encourages users to comment. 

Build an Emotional Connection: 

Moment marketing is not always about using trending moments. Sometimes, brands create their moments and develop an emotional bond with users. For example, Coca-Cola's 'Share a Coke' campaign in 2013. The campaign allows buyers to personalise their products with individual names and encourages customers to share a Coke with someone they care about. It helped increase sales rates while creating a personal bond. 

Moment marketing is a boon for brands. They can share and create their own stories using trending memes or good moments. If you are a marketer or brand owner, it is high time to leverage its benefits.

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