Social media is considered to be an appropriate way to apprehend a marketer’s target audience. Search engine optimizer are at greatest profit with this growth, as it aids to make rankings more germane.
Social Media- Present Scenario
A firm’s marketing strategy goes incomplete without inclusion of social platforms. These mediums are now considered to be the best pathway to reach out to thousands of people. This platform ensures 100% engagement of the audience. Two prime reasons for its ballooning demand are:
• Its communicative nature
• Its interactive feature
Today, people of all age, mostly depend on social sites to seek any information or to assure a company’s credibility. Hence this particular medium is helping organizations to mushroom their profit as well as popularity.
Social Media- Contribution to SEO
A website is the master plan of your company; however a social media profile is its tertiary. Its captivating quality has lead to significant increase search engine optimization. This has greatly abetted to acquire high search engine rankings. This serves to be one of the greatest benefits for any firm.
Previously the only way to establish high ranking on search engine pages were by tradition SEO methods. This being link building. However, with passing times, things changed and so has this procedure. SEO’s now make use of social media platform to obtain top level categorization of any business page.
How does it help in SEO?
Social media platforms directly or indirectly contribute in SEO. How important is social media engagement in overall SEO? Let’s understand this with following pointers:
• SEO is all about link building and increasing traffic:
• Website links placed and promoted on social sites aids to divert more and more traffic to your web page. This assists in flourishing search engine positions.
• Social media proofs the authenticity of this link and provides a platform to place the URL. This directly can divert a person to the firm’s webpage.
• When you write an interesting content, it attracts thousands of followers. They further go on to share the content driving more and more traffic to your page. This in turn leads them to your website.
• Being highly active and social on these platforms will assist you in multiplying your online presence. This is the fastest way to gather fame and popularity amongst the target customers.
Here are few examples
• Craft out an interesting and attractive content to promote your products or self
• You can create a scintillating campaign and share it on YouTube. Further you can share a link on all you twitter, LinkedIn and Facebook profiles. Further to which people will share it on their profiles, thus increasing your visibility.
• Similarly, you can outline a commercial and share it on YouTube.
Having an agile existence on social media platforms succors in both
• Widening customer base of your site
• Gaining top ranking and popularity
Today, if you have not engaged yourself on these mediums then you are losing out big time opportunity. Also, you are giving a chance to your competitors to get an edge from you in a very critical arena.