If you want to share a good rapport with Google and SEO, then you must give importance to content and write fresh and well researched piece.
Do you want to be friends forever with SEO? Well then, take the best possible care of your content. In the present digital scenario, the basics o SEO aren't very productive. You have to be real and unique. Remember, that universal quote “Be Yourself”. This also applies equally when you sit to write content for your website or any other. The content should be your own and not copied or plagiarized. The written piece should reflect something which has been dealt with earlier. Even if it is a much discussed topic, it should have a different perspective of its own which is completely new fangled. All these are mandatory to have an edge and stand out in the crowd.
SEO is no more limited to just focusing on key words. You cannot write a piece of content that forcefully incorporated keywords just for the sake of it. You need to put them within the piece in an appropriate manner so that it sounds befitting. Google’s algorithms have made certain strict rules in order to forbid websites with spam content and those who shamelessly focus on building links. According to experts, Google doesn't like anybody blatantly advertising their products and services. The website is not maintained well and the content is not informative at all or is a total mismatch.
Garnering ratings, views and getting high Google page scores, depends strictly on proper content. If your content quality is good, you are sure to attract attention. Basically, your content should make people stay on your page, navigate them, understand what you want to convey, follow your website, and finally all these can be turned to something productive. When an audience visits your page, finds it interesting and then shoots an email or a query, this means your digital deal is 90% done. The next phase is to lure the audience and invite them to take a closer look at your products and services. Once that is done and you sound convincing to your customer, you earn an overall profit. With this your reputation is built and you earn additional referrals.
The following must be kept in mind while writing content:
1. Balance your keywords properly
2. Use the meta descriptions wisely
3. Have a proper Page URL
4. If you link, then link to relevant stuffs
5. Your content should meet and surpass all quality parameters
These 5 important stuffs are very important when you start writing a content or marketing it. Remember one thing; if you are researching on any particular topic, then it must be an extensive practice. There shouldn't be any stone unturned when you start researching. There must not be any unwanted mistake that becomes a barrier for the audience. For example, you must not use any ornamental or bombastic word in your content. This will not interest them any day. By using such words you will narrow down your readers group. Use something which even a layman can understand. Whilst, you write something simply, do not forget to leave meanings in between the lines for the wise to catch your wit.